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Best Times to Post on Social Media - In: Business Owners, Entrepreneurs, Social Media Marketing (SMM)

In : Business Owners, Entrepreneurs, Social Media Marketing (SMM) Comments : 0 Author : Date :
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The best times to post on social media is one of the first things we look into for our clients. Although we work off of an algorithm that is tailored for our clients for us to post at optimal times based on our clients’ audience, we also follow some of these steps to maximize on a great thing!

Business tool to help #systematize your #tasks: know the best times to post on social media for your business. Click To Tweet

In looking at the infographic below, you’ll see that about half of the country’s population is in the Eastern Time Zone and Central Time Zone, that accounts for over 75% of the total U.S population. Try alternating posting times in eastern and central time zones if you are targeting a U.S. audience.

1. Best Time to Post on Instagram

Instagram is used all day everyday by half of the U.S. population and meant to be used on mobile devices.

  • Generally, the best times to post on Instagram are on Monday and Thursday, at any time other than 3-4 p.m.
  • The best time to post videos is 9 p.m.-8 a.m., on any day.
  • Some outlets have reported success on Mondays between 8-9 a.m., correlating with the first morning commute of the week for many.

2. Best Times to Post on Facebook

People log in to Facebook on both mobile devices and desktop computers, both at work and at home.

  • On average, the best time to post is 1-4 p.m., when clickthrough rates have shown to be at their highest.
  • Specifically, 12-1 p.m. is prime time on Saturday and Sunday.
  • During the week, the same goes for Wednesday at 3 p.m., as well as Thursday and Friday between 1-4 p.m.
  • The worst times are weekends before 8 a.m. and after 8 p.m.

3. Best Times to Post on Twitter

Like Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. Twitter is usually treated like RSS feeds. People usually hop on Twitter to find something to read during down times like commutes, breaks, and so on.

  • Good times to tweet average around 12–3 p.m., with an apex at 5 p.m. —  evening commute time.
  • Weekdays tend to show a stronger performance, while some might have more active audiences on the weekend.
  • If your goal is to maximize retweets and clickthroughs, go for noon, 3 p.m., or 5–6 p.m.

4. Best Times to Post on LinkedIn

LinkedIn is mainly for professional purposes and used mostly during weekdays and work hours. About 25% of U.S. adults use LinkedIn; a platform that is not used as frequently as some other channels on this list. It’s used with slighly less frequency than some of the other channels on this list.

  • Post toward the middle of the week, between Tuesday-Thursday.
  • When aiming for a high clickthrough rate, post on these days during times that correspond with the morning and evening commute — roughly 7:30-8:30 a.m. and 5-6 p.m. — as well as the lunch hour, around 12 p.m.
  • Some have also seen a positive performance on Tuesdays, between 10–11 a.m.

5. Best Times to Post on Pinterest

#Pinterest is a graphical search engine. A GREAT power source for your #business. Click To Tweet

About 25% of Pinterest users are active on this channel daily. Don’t get it twisted with Pinterest! This is a graphical search engine. A GREAT power source for your business, and the posting times  are usually off of business hours.

  • Interestingly enough, Saturday evenings are said to be the best time to reach users, especially between 8-11 p.m.
  • Some have also seen a strong performance on the later side of Friday afternoon, around 3 p.m.
  • Evening commutes tend to be some of the worst times to post to Pinterest; which makes sense if you look at Pinterest as a searchable means. You search for what you’re looking for then leave Pinterest to go to the site to read about what you searched for.
Before long people will not only say 'Google me', but also 'Pinterest me!' Click To Tweet

6. Best Time to Post on Google+

Google+ doesn’t get as much hype as the other social media platforms. It’s Google for Pete’s sakes! Why not post on it and be effective with it?!

  • People seem to be most active on Google+ during the start of the workday, between 9-11 a.m.
  • That’s especially the case on Wednesdays, around 9 a.m.
  • Some marketers have also seen success during the lunch hour, posting between 12-1 p.m.

Ok now you know. Theses are some great tips on the best times to post on social media thanks to our good friends at CoSchedule and Hubspot!

Remember, don’t overwhelm yourself with too much. This is a tool that can help you systematize your social media tasks. Whenever you need help with anything, or need to outsource this task – just let us know! We are here to help. {{{Tra la laaaaaa}}} (in the voice of Captain Underpants)

The best times to post on social media is one of the first things we look into for our clients. Although we work off of an algorithm that is tailored for our clients for us to post at optimal times based on our clients' audience, we also follow some of these steps to maximize on a great thing! Check it out. https://virtualpea.com/best-times-to-post-on-social-media

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